From the very beginning, we made a decision: never, ever compromise on quality. When we first started manufacturing our iced tea, everyone laughed when we said we brewed each batch with real tea.

They told us it made no commercial sense, it would be too slow, too expensive, and that we would never have a viable product. But if you want to make true iced tea, there are no shortcuts.

It takes time. It takes effort. It takes a commitment to doing things the right way, even when it’s not the easy way. We insist on cold brewing every batch for 24 hours using the highest quality, single-origin loose-leaf teas we can find.

This slow, batch-crafted approach is at the heart of everything we do - because we believe better taste, better health, and better living should be simple.

Consumers deserve products that are honest in what they are, what they stand for, and how they are made.

Today, we are fortunate to be able to work with some of the world’s most respected establishments - not because we took the easy path, but because we stayed true to what makes us different.